SEO: Improve Search Results and Increase Website Traffic
Search engine optimization, aka SEO, means strategically building, tailoring and targeting each page of your website to match the needs of your target audience(s). A well-optimized website intentionally structures its content to provide clear, distinct and helpful content regarding its products and/or information, making it easy for users and search engines to access, comprehend and appreciate.
SEO is Not Black Magic
It's easy to get the idea SEO is some sort of hocus-pocus or dark magic, but it's actually just takes straight-forward, time-intensive, research-driven, informed hard work.
Most people do not understand SEO, but that’s not because SEO is mystical or secretive. Popular search engines (like Google) publicly share their goals and recommendations; if fact, they practically beg website designers and business owners to provide them helpful and accessible information. While Google's specific algorithms are secret, Google generally tells the world exactly what it's looking for when ranking search results. The problem is an knowledge gap; just because search engines ask specifically for what they want, most business owners don’t understand how to provide it.
5 Steps to Strong SEO
Market Research
Knowing a market - the industry, the competitors, and the audience - is essential to good SEO. Every SEO project starts with a broad familiarization with a company's market landscape, which informs all the following steps.
Establishing Benchmarks and Goals
SEO progress and accomplishments are objective and measurable. You can see changes in rankings and traffic over time. We will establish a baseline and track your progress so your return on investment is very clear.
Strategic Copywriting and Site Organization
Good website copy is bilingual: it speaks fluently and elegantly to both search engines and real people. We help pull out your core message and tailor it to make sure it is a magnet for real people and web content crawlers alike.
Building Relationships with Strong Partners
Strong businesses and their websites build relationships with competitors, complementary businesses and their local communities. These relationships have a direct and essential role in SEO; we can help you identify opportunities and take advantage of assets sitting right under your nose.
Being Honest, Following the Rules
Good SEO stands the test of time, which means it follows commonly accepted internet guidelines and doesn't cut corners. We never use "black hat" short-term gain techniques that will eventually get you into trouble.