Custom Photography: Visuals That Tell Your Story
Websites need visual stimuli to engage viewers. Whether you use photography, illustration, charts or video, visual content tells your story quickly, innately, and immediately.
Headshots
Fairly or not, we humans put great value in first impressions, and nothing is more immediate than the images we present to our audiences. A quality headshot succinctly captures the essence of you or your staff in a single, sharp image. The impact is both instant and invaluable, creating an emotional, intuitive user response that lasts over time.
Environmental Portraits
Environmental portraits are images showing you and/or your staff, customers, and partners in your actual business context. When we show what we do and how we do it well, we don’t need to explain it verbally.
Why Not Use Stock Photography?
1. Stock Photography Generally Fails
Yes, you can use stock photography for your website. But do you really want to? It sounds like a good deal... it's certainly easier. But in reality (and I know from experience), the results tend to be poor. Some specific reasons stock photos don't work:
It's difficult to find images that convey the exact message you want.
Stock images (especially low-cost ones) look "stocky." Because stock photographers try to shoot images that can apply to many different audiences, they end up looking generic. You can feel it, and so can your audience.
Stock images don't tell an authentic story about your business.
2. Custom Photography Builds Trusting Relationships
When your website features real images of you and your business, your audience can feel it. When they meet your staff or turn up at your business location and the reality matches the website, that feels good.